July 6, 2023– Marantz, an industry-leading audio brand creating luxury sound experiences, unveils a campaign celebrating 70 years since Saul Marantz started the company in New York City. Inspired by his profound love of music and an uncompromising attention for detail and quality, today’s Marantz hi-fi audio and home theater products elevate the listening experience with the latest advances in fidelity, design, artisanship, and quality. The 70th anniversary campaign launches today at Marantz.com.
In the decades since its beginnings, the spirit of Marantz has transcended time and geography, becoming an iconic brand revered by audiophiles and desired by legions. The brand’s storied history includes appearances on the big screen, with Marantz products featured in quintessential films, and a role in the journey of men to the moon, with NASA using the Marantz classic Model 9 power amplifier in the Apollo Space Program due to the reliability and stability of its power.
At the heart of the 70th anniversary campaign is a brand film titled The Pursuit that celebrates this legacy by taking viewers on a journey from 1953, when Saul Marantz created his first unique Audio Consolette, through the fast-paced and modern innovations that have led to the current era. This pursuit of the most musical sound never loses sight of his original vision - to bring the listeners close as possible to an artist’s work. Filmed in Tokyo and featuring arresting visuals, the vibrant and dynamic creative transports viewers through Marantz’s 70-year pursuit of perfection by highlighting the two iconic cities that are core to the brand, born in New York and crafted in Japan.
“Marantz is a revered brand built on inspired innovation and exceptional quality, and seven decades of this rich history are embodied in everything we’ve planned for the 70th anniversary,” said Joel Sietsema, Marantz brand president. “With this campaign and experience we’ve created in our birthplace for brand loyalists and new visitors alike, we are honoring the past, present and future of Saul Marantz’s legacy as we continue the brand’s story and develop new eras of innovations.”
To celebrate the campaign launch and this remarkable milestone, Marantz is hosting a three-day global celebration in New York City from July 10-12 that showcases the brand’s heritage, artisanship, and unmistakable audio high performance. The event will have over 7,000 square feet of activations including a listening experience demonstrating the incomparable quality of Marantz hi-fi audio and home theater systems, a curated museum tour that walks guests through the brand’s unique evolution, and a massive film wall showcasing the brand film that honors the 70-year history.
An exciting mix of well-known friends of Marantz will participate throughout the three-day event, including world-renowned composer Max Richter, who will take the main stage to share his clever perspectives on music, sound, composition, and humanity. All guests will also be able to recharge and relax at the House of Marantz on-site café, whether it be enjoying a glass of wine through a master sommelier curated list, sipping on an exquisite espresso, or enjoying a one-of-a-kind coffee blend roasted to celebrate the brand’s 70-year milestone.
In support of the global campaign, Marantz and partners will create opulent pop-up events and activations worldwide, showcasing the epitome of Marantz sound experiences. Included is a limited-time, Marantz owners trade-in program that will span a period of 70 days to symbolize and honor the 70-year brand history. This program will offer brand loyalists an opportunity to recycle Marantz products and receive credit towards the select purchase of the latest offerings. Stay tuned for details on these prestigious events, the limited trade-in program and prepare to indulge in a world of sonic luxury, where Marantz sets the stage for an extraordinary auditory journey.
The House of Marantz 7 0th Anniversary activation will take place at Spring Studios (6 St. Johns Lane, New York, NY) and is open to the public on Wednesday, July 12 from 11am-7pm local time.
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About Marantz
Marantz was founded in 1953 by Saul Marantz with a simple philosophy: getting the listener as close as possible to the original recording. Marantz’s love of music inspired an uncompromising ear and eye for detail and led to the development of products that would define excellence for generations of listeners. Tantamount to Saul Marantz’s original mission, Marantz product design, materials and components result in the Most Musical Sound to this day. Your music always sounds better on a Marantz. Additional information is available at www.us.marantz.com.